Date: 19th Jun. 2024
When dealing with Chinese manufacturing factories, you often encounter the following issues. Many factories make various promises to customers when taking orders. When customers confirm, the response is generally “no problem.” However, is there really no problem? Once production begins, many issues arise, most of which the factory cannot resolve, and ultimately, the customer has no choice but to accept them. This is vastly different from what the factory initially promised. How do customers react in such cases? Also, what strategies should be implemented before deciding to place an order with a factory?
Customer Reactions
- Dissatisfaction and Loss of Trust: When the outcome differs from the initial promises, customers feel dissatisfied and lose trust in the factory.
- Reconsidering the Relationship: Customers might start looking for other manufacturing locations. They may also consider tightening the terms of the contract.
- Complaints and Negotiations: Customers will point out the issues and seek compensation or improvements through negotiations.
Response Strategies
- Preliminary Research and Evaluation
- Thoroughly investigate the factory’s past performance and reputation.
- Conduct on-site visits to check the actual production environment and quality control system.
- Creating Clear Contracts
- Draft contracts that clearly define deadlines, quality standards, penalty clauses, etc.
- Specify the procedures for quality inspection and pre-delivery checks in the contract.
- Regular Communication
- Require regular progress reports during the production process.
- Establish communication channels to ensure quick responses to issues that arise.
- Using Third-Party Inspection Agencies
- Conduct quality inspections using third-party agencies before the products are shipped.
- Demand improvements based on the inspection results if there are any defects.
- Starting with Small Orders
- Begin with small orders to assess the factory’s capabilities and reliability.
- Increase order volume once a trust relationship is established.
- Risk Diversification
- Place orders with multiple factories to avoid dependency on a single factory.
- Diversifying risks minimizes the impact when issues arise.
By implementing these response strategies, you can mitigate risks and establish a more stable business relationship. Continuous improvement efforts will also help build a long-term partnership.